4 Ways to Brand your Environmental Engineering Firm Online

A compelling online presence is a requirement for many industries, and environmental engineering is no exception. In fact, this statement made as much sense 10 years ago as it does today. Considering the rapid growth of social networking, mobile connectivity, and Cloud-based computing, engineering firms in all disciplines need to take the steps to properly brand their company online lest they run the risk of being an also-ran in their industry sector.

Let’s take a look at four easy ways to give your environmental engineering firm an online brand that gets noticed.

A LinkedIn Company Page is a Must

While LinkedIn is the dominant social network for individual professionals, companies and organizations are also able to set up their own LinkedIn pages. This is a great opportunity to gain additional publicity and networking for your company. Have members of your management team write articles on the site to position themselves and your organization as thought leaders in the world of environmental engineering.

Don’t Skimp on the Graphic Design

Spend extra resources on creating a company logo that gets your firm noticed. Leverage that design to re-architect the look and feel of your organization’s website. Remember that your website is still a vital aspect of your company’s online presence.

Don’t forget the Other Social Networks

While LinkedIn remains the most important social network for professionals, your company also needs a presence on Facebook, Twitter, and Google+. An online marketing strategy must take advantage of the synergies between all four leading social networks. Sharing posts made on LinkedIn with your followers on the other networks extends their effectiveness.

Leverage Smart Usage of SEO

Smart use of search-engine optimization techniques helps to increase the reach of any posts and articles made by your company — anywhere on the Internet. Consider adding a blog to your website to provide more opportunities for potential customers to find your organization.

Expanding your company’s online brand is vital for your ultimate success. A competent and engaged workforce also plays a role. Talk to the engineering recruiting experts at The Talley Group for your staffing needs. As one of the top engineering staffing companies in Seattle, with a great supply of both Seattle engineering jobs and talented candidates, they can help ensure your organization’s success.